Rapido 967229

Jenny Monday Club Exclusive "William Loud and Sons" 1907 RCH Open Wagon No.11

Manufacturer catalogue image - please note that pre-release images may be CAD renders or CGI images rather than photographs

Prototype Era
Era 3 (1923 to 1947) The Big Four (LNER, LMS, GWR and SR)

Manufacturer description

The Monday Club is proud to announce its next exclusive release, based on the forthcoming Rapido Trains RCH Open wagons. The wagon features an exclusive livery for William Loud and Sons and a running number that is unique to this model. 

The wagon is branded "William Loud and Sons" with the running number No.11. The model will also feature JK 'Empty to Wear Yard’ branding in the side, similar to the Monday Club's first exclusive wagon.

William Loud and Sons history:

William Snr founded the company after being demobbed from WWI in 1918 and started making replacement gramophone horns to help former soldiers whose hearing was damaged by proximity to explosions. Later during WWII he was recruited back to war service in a secret project codenamed Operation Brown Note. 

In the 1950s he diversified into speakers, embracing the newfangled stereo pop scene. During this time a marketing campaign was developed involving wrapping a flyer around a brick and launching it through windows. Three Palbrick wagons were lettered up for the required brick traffic for this campaign. The campaign proved a PR disaster, but the bricks were quickly found to be perfect to weight down speakers to stop them vibrating when turned to maximum volume. 

William Jnr, aka ‘Billy’, worked as a roadie in the 1970s, latterly touring with Spinal Tap where he used his family’s expertise to build the speakers that could handle going to 11 on the ill-fated ‘Smell the glove’ tour. 

In the 80s Billy took over the family business and established a national chain, rebranded as ‘Billy’s Replacement Speakers’. He gaining notoriety for his TV ad where for 30 seconds the sound was slowly turned down whilst something interesting was talked about in the hope that viewers would turn their volume up to listen. At the end the loudest possible noise would be broadcast, blowing the speakers before details of the Billy’s replacement Speakers shops were shown on screen.

In the 1990s the company invested heavily in the new digital music scene and lost big time after backing an mp2 format rather than more successful mp3s. By the early 2020s the company rebranded again to what it knew best by riding the nostalgia wave with their new ‘taking it to 12’ premium range. 

The numbers produced of this unique wagon are strictly limited so order now to avoid missing out. 

Catalogue listing