Oxford Diecast 76ATKL002

Atkinson 8 Wheel Flatbed Chivers - 1:76 Scale

Manufacturer catalogue image - please note that pre-release images may be CAD renders or CGI images rather than photographs

Prototype Eras
Era 3 (1923 to 1947) The Big Four (LNER, LMS, GWR and SR)
Era 4 (1948 to 1956) British Railways Early Crest
Era 5 (1956 to 1966) British Railways Late Crest
Era 6 (1967 to 1972) British Rail Blue (Pre-TOPS)

Manufacturer description

This 8 Wheel Flatbed Lorry is decorated with Chivers Jams from the village of Histon in Cambridgeshire. The Chivers brand with its slogans 'From Orchard to Home' and 'The Orchard Factory' survived even after takeovers and mergers culminating in its absorption by American company Premier Foods. However, in 2004 after 120 years, Premier decided to drop the name, rebranding its products under the Hartley's name.

This 1:76 scale flatbed lorry, registered LER 760, is predominantly green with brown planked out flatbed floor and white lettering, including one of their famous slogans and the Royal Crest on the cab doors, indicating their Royal patronage. Chivers Jams is printed about the front windscreen.

Catalogue listing

Oxford Diecast Atkinson 8‑wheel flatbed lorry, model number 76ATKL002, is produced in 1:76 scale and represents the British Railways Early Crest period. The vehicle bears the registration LER 760.

The lorry is modelled in a predominantly green livery with a brown planked flatbed floor and white lettering. The cab doors display the Royal Crest, indicating royal patronage, and the side of the windscreen is printed with the Chivers Jams branding from Histon, Cambridgeshire. Chivers, originally an independent jam maker, survived several takeovers before being absorbed by Premier Foods. After 120 years, Premier Foods discontinued the Chivers name in April 2004, rebranding the products under the Hartley’s brand.